Chinook Blast is about creating community winter spaces with the intention of providing citizens of Calgary a safe opportunity to celebrate the best of their city. It’s about arts and culture, sport and music, in a safe outdoor atmosphere.
GOOD Company created a visual identity and subsequent campaign materials for Chinook Blast. The concept revolved around creating a sense of impact and excitement, as well as a connection to elements of winter, such as mountains and snowflakes. The identity we created was intended to be flexible and easily tailored to specific applications. Those applications took the form of a pitch deck, ads, brochures, a promotional video, posters, and street banners.