A legacy of Calgary’s year as a Cultural Capital of Canada in 2012, the Cultural Leaders Legacy Arts Award is funded by a local philanthropist or organization with matching money from Calgary 2012. The award supports artists, arts organizations, arts administrators, and volunteers.
GOOD Company’s logo for this initiative was driven by unique qualities of the Goku typeface’s letterforms and some thinking about how we could use them to build fluid, interconnected shapes. This worked with our client’s broader vision of a “creative, connected, Calgary”.
Once the logo was finessed, we studied different colour combinations and played with the unique cloud-like shape—and thin line work—to build on the logo and begin to form a visual identity.