Evidence for Democracy

Evidence for Democracy is a national non-partisan organization that advocates for the transparent use of evidence in public policy and governmental decision making. At a time when the “muzzling” of scientists and data is prevalent, E4D engages in education, outreach and advocacy – helping to improve public policy through an increased generation, collection, rigorous evaluation, and open dissemination of science and evidence-based knowledge.

The brand we developed for them utilizes a very clean and minimalist approach. We wanted to connect the E to the D, implying that there’s a fundamental connection between the two, and that Evidence and Democracy are inseparable. Through layering and colour, the logo also communicates a sense of transparency – the blended blue and green served as inspiration for the near-transparent glass texture used later in social media applications and for what is “revealed” behind the symbolic page corner being folded back on the banner and business card.

Evidence for Democracy pop-up banner

Evidence for Democracy card