At once understated and high-impact in its black and white aesthetic, this branding project for cold pressed juice company, Juice Because, allows the vibrant colours of the juices to capture customers’ eye while reinforcing its brand values of a clean, healthy lifestyle and a refined, quality product.
A lemon is known for its cleansing and restorative health properties, so we thought it an apt symbol to convey the benefits of the juices and form the basis of the logo. We like the openness and flexibility to this shape, with potential for patterning, as seen here.
Not just a typeface, but a robust font family, is essential for a brand whose foundation is one of typography. Adobe Caslon is the primary typeface here – we love it’s elegance and versatility.