11 Sep Political Campaign Branding
Perhaps a more infrequently occurring opportunity for designers is to work on a political campaign. This is certainly our first.
Chris Turner officially launched his campaign last week. But before the announcement, we began working with him and his campaign manager to develop graphics for release on social media. The goal: to create awareness and interest leading up to the official announcement.
The campaign team allowed us to go in a direction that is anything but typical when it comes to political graphics. We took a more creative approach to come up with accessible, relevant (such as a spoof on an old British poster that’s made a resurgence in pop culture) and even amusing (in the case of an inside-joke-gone-viral hashtag poster) designs to get the word out about the by-election, Turner, and what he stands for.
A facebook page has been the latest application of visuals. The next stage will involve creating materials that have more official uses that bring the designs into the “real” (as opposed to virtual) world. Stay tuned!