WORK > Branding Portfolio > BUMP (Beltline Urban Murals Project)

BUMP (Beltline Urban Murals Project)

Branding

BUMP branding

The Beltline Urban Mural Project, or BUMP, funds the installation of murals throughout its community. The benefits of this project are many: it showcases art, attracts people to the community, promotes tourism and local business, improves the public realm and builds community spirit.

When it came to branding this project, we took our cues from the existing murals and how they tie together both the neighbourhood’s buildings and its community. The blocks reference stencils, city buildings, grids, and give the brand an immediate urban feel. The blocking also provides the opportunity to showcase the artwork and create negative space for the letters – which can also house artwork, colours, and pattern.

BUMP

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