WORK > Branding Portfolio > MomsVote
MomsVote is a non-partisan organization supported by moms who have experience in electoral campaigns, have worked in public policy and communications, and who want to use their skills to help other moms make a difference. Although the group represents many different backgrounds and belief systems, it shares a common goal: to make their own little piece of the world better for their kids.
This brand needed to carry a strong voice, reflecting the passion of women when it comes to issues that affect the future of their children. We captured that strength by using bold and vibrant colours – robust enough to stand alone, but still able to work in harmony. Moreover, we used pink, the universal girly colour, because we wanted to project pride in femininity.
