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MomsVote

Branding

Moms Vote Business Card

MomsVote is a non-partisan organization supported by moms who have experience in electoral campaigns, have worked in public policy and communications, and who want to use their skills to help other moms make a difference. Although the group represents many different backgrounds and belief systems, it shares a common goal: to make their own little piece of the world better for their kids.

Moms Vote website design

This brand needed to carry a strong voice, reflecting the passion of women when it comes to issues that affect the future of their children. We captured that strength by using bold and vibrant colours – robust enough to stand alone, but still able to work in harmony. Moreover, we used pink, the universal girly colour, because we wanted to project pride in femininity.

Moms Vote website design

The most poignant element in the brand is the use of a ribbon to form the MV. This serves as a subtle reminder of women’s suffrage and a nod to their successes throughout history. The result is a brand that is one of strength, clarity, and spirit.

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