We completely revamped Vivo’s website to be an exciting, user-friendly, accessible online experience. Our challenge was to structure and organize large amounts of information and still make it easy for a variety of clientele, funders, or researchers to find what they needed without wading through unwanted content. We improved the navigation to achieve this and created the ability for Vivo’s staff to easily update their content. We also made the website responsive and included advanced search capability.
We’d been working with Vivo to update its visual identity based on a new brand strategy, and this website was an opportunity to bring it to life in a new way. The layout became more dynamic, fun, and focused on people and the community than the past website had been.