WORK > Print Portfolio > ACAD Catalyst Magazine
Catalyst is a magazine released annually by the Alberta College of Art + Design. The piece celebrates the school’s success in art, craft and design and tells the stories of its students, faculty and alumni.
Previously, a fragmented and busy design aesthetic had overpowered the content of this publication, so we were asked to create a focused, understated layout and design that would allow the art and subjects to take the spotlight. Honest, candid photography from Andy Nichols complemented this aesthetic nicely.
We especially like the centre spread fold-out with valuable facts and figures about the school, and the oversized format.
Irregularly shaped tabs come in from the side or bottom of the publication as a colour-coding system to represent each of the “schools” within the school. This is a system we created for the Strategic Plan and Institutional Plans we designed for ACAD previously.
