Sustainability Resources

Sustainability Resources is about sharing knowledge and ideas, and taking action towards a better future. They are dedicated to building the capacity of municipalities, industry, professionals, academics, and other organizations to participate in sustainability planning and implementation.

These are wide-reaching and long-term goals, so do to this, they spearhead several initiatives to accomplish them. And that’s why they came to us. Sustainability Resources needed a brand that would weave through all of their current projects while also being easily expandable to include future projects.

Our logo for Sustainability Resources was built not only with the company’s values and services in mind because while it does speak to the cradle-to-cradle, cyclical nature of sustainability, it also sets forth a system from which we constructed each of the sub-brands. Dubbed the “pinwheel” in our studio, the humble triangle shape that this logo is made up of is what really helped us meet the challenge of creating brands within the brand.

Sustainability Resources branding
This new brand is soon to be put to use, and will be showcased in the upcoming Pathways to Sustainability conference in Calgary.

Lisa Fox, Executive Director said: “The new design for Sustainability Resources really captures the dynamic nature of the work we do. We needed to harmonize our brand across multiple programs and ensure that we could continue to grow as a company with a sharp brand that could move with us. GOOD Company stayed committed to our vision from start to finish and we are thrilled to continue to work with them as we grow our company and our impact!”