Visual identity + website

This fast-growing tech startup helps other businesses close deals faster and with better outcomes, thanks to its contract software.  We created an identity for them that’s based on xMentium’s underlying approach, represented by the expression of minds coming together.


When developing the identity’s extension, we thought about how the company’s services take something that can be rather messy and cleans it up, so we ensured the visual identity was also clean and elegant. This also gave us a visual vocabulary in which we developed iconography that could efficiently communicate complex concepts on the website.

We're GOOD.

Together? We’re great. Let’s go.