Each February, Chinook Blast–Calgary’s massive and immersive winter festival–warms up our city with a celebration of community, culture, and civic pride, where the best of Calgary’s art, music, theatre, sport and recreation is on display.  

GOOD Company created the visual identity and continues to support the festival with campaign and event materials, street banners, wayfinding, and a fresh visual take on the brand for each year’s celebration.

The concept for the visual identity revolves around creating impact and excitement, as well as a connection to elements of winter, such as mountains and snowflakes. It’s intended to be flexible and easily tailored to specific applications.