GeShiDo Foundation’s unique philanthropy model brings Canadian funders and industry experts (non-profits, charities, researchers) together to drive solutions in three crisis areas: Food Security, Housing, and Mental Health. Their goal: move 1 million people out of crisis.

While it might seem an audacious goal, the team behind GeShiDo is dead set on actually “getting sh#*t done.” Needless to say, this mindset meant we needed to create an appropriately direct visual identity reflecting the big bets, bold ideas and the direct action that it takes to solve these complex problems. The logo hints at words that form the root of the name, type styling is big and bold, and colours are eye-catching.

To help philanthropists understand GeShiDo’s unique model, we also created a printed overview piece, and then a more in-depth handbook, which involved digging in deep to learn about this Foundation’s “learning journey” and adaptive model—where funder and industry expert work together to solve complex social problems.