The Banff Centre is a Canadian learning centre dedicated to the arts, leadership development, and mountain culture.

The Leadership Development department wanted its own bespoke visual identity that could be applied to its publications and programs. We thought it would be fun to borrow from Swiss design because of the geographical similarities between the regions. Typography, colour palettes, image treatment and layout were all driven by this approach.

After creating a brand standards guide, we created several documents within the new brand. We were able to design templates so that the staff at the Banff Centre could further implement the brand after our involvement.