ACAD Strategic Report

The Alberta College of Art and Design has been the home of some of the most exciting voices in Canadian art and design for the past 86 years. As alumni of the school, we were especially pleased to produce its 2012 – 2020 Strategic Plan for the Future. The book lays out the school’s long-term goals and explains its recent restructuring.

In printed form, we love how the paper (textured much like watercolour paper) reproduced the imagery with vibrancy—proving that paper made of 100 post consumer content can look great. Since the page count was fairly low (by most report standards), we choose an extra heavy weight for the inside pages. Not only did the smaller book feel more substantial as a result, but the weight lends a feeling of craftsmanship that connects with the school.