Project Calgary — a community-led non-profit — is advocating for improvement on issues of mobility, environment, economic development and sustainable urban growth.

Since many of the initiatives are sourced from leaders in communities, our approach to branding Project Calgary involved merging ideas of connected communities and sustainability. The leaf icon includes a derivative version of a Calgary city map.

Once Project Calgary started gaining attention, its creator asked us to create a Project Alberta version, using provincial grid road maps in a leaf-province shape.