2024 Year in Review

While we’ve now fully stepped in to the new year, we’re not finished looking back through the seasons of 2024, feeling pretty grateful for the interesting—and meaningful—projects we’ve been brought onside to support. Here’s a rundown of the highlights.

Winter & Early Spring: Bringing Winter Culture, and Art, to Life

We kicked off the year by helping bring Calgary’s beloved Chinook Blast to life once again with a fun tagline (“So Winterful!”), new promotional materials and a refreshed website that made navigating the downtown winter festival a breeze. Speaking of websites, we also launched a brand-new one for Calgary Arts Development, helping it better serve its diverse community while enhancing accessibility and usability. This site was a massive undertaking (you should have seen the site map!) and a collaborative effort with the CAD team. We took some design risks on this one, and we’re happy to say our client was supportive from the get-go.

Late Spring & Early Summer: Celebrating History, Youth Changemakers and the Future

After months of deep discovery, we unveiled the new brand for The Confluence Historic Site & Parkland (formerly Fort Calgary), celebrating the rich intersection of stories across time and cultures. This was a significant, meaningful project to many, and we were honoured to be a part of it. Shifting from history to up-and-coming: we also worked with Children First Canada on “The Future is Now! Awards”, a new initiative drawing attention to Canadian youth leading their peers and the country areas of climate change, reconciliation, mental health, and more. And finally, taking us into the future of sustainability, we launched the Turing brand and website, empowering this company to showcase how combining AI with human expertise can revolutionize efficiency and sustainability in water and landscaping operations around the globe.

Summer: Amplifying Urban Creativity

Summer was buzzing with creativity in Calgary. We once again teamed up with BUMP to design promotional materials for this urban mural festival and to introduce new features on their website, including mural tours. We also developed the look and feel for their inaugural Urban Art Conference, marking an exciting expansion for the festival’s influence on the local arts scene.

Late Summer & Fall: Supporting Local Efforts

By fall, we had either completed or were just beginning work with new Calgary non-profits focused on pressing social issues like food security or mental health: Flourish Alberta, YCC Food Collaborative, and GeShiDo Foundation are all taking new and different approaches to create social impact, and we’re proud to support their work.

We expanded on our work with senior-supporting organizations by beginning a new relationship with Bethany Care Foundation as they embark on building a state-of-the art long-term care residence in Calgary. (Throughout the year, we also continued partnering with Sage Seniors, Healthy Aging Alberta, and the Canadian Institute for Social Prescribing, all of whom are dedicated to improving quality of life for seniors.)

Throughout the Year: Celebrating Local Business Innovation

2024 was also a year of working with incredible local businesses. We designed fresh packaging for Ellie Bianca, a social enterprise in the beauty industry, helping them launch a new body wash product and gift bundles. We also developed a brand for Leeg, a fast-growing startup focused on connecting businesses with talent. Finally, we have loved collaborating with Common Digs—a social enterprise promoting ecological thinking through forest schools and community-based projects—on a new brand identity.

Looking Ahead: New Partnerships & Ongoing Relationships

As we begin this new year, we’re excited to dive into a new project with a long-standing architecture firm in Canada’s north, Taylor Architecture Group. We’re also pleased to renew our partnership with CAWST, the organization we branded ten years ago. And, of course, we’ll continue to work with the many amazing clients and partners we’ve been fortunate to collaborate with over the years.

We can’t wait to see what the year ahead holds!