An electric, connected Canada

You may not have thought about it, but Canada has some of the world’s cleanest power. Making that count is the message to the infographic we recently developed for Clean Energy Canada. This project established a new look for informative illustration while keeping the foundational brand in sight (think colours, typefaces). When we were putting this together, we kept in mind that the client would need to break it up to be used in instances where a long format just wouldn’t do, such as social media sharing. Each panel could thus live by itself and also work well as a compliment to more in-depth writing about the topic.