Food for Thought

Food for Thought is an annual event that allows consumers to meet local food producers, retailers and chefs—and taste their offerings. Because the branding for this event needed to work within the umbrella of an overarching brand, we began this project by tapping in to characteristics of it, then creating a distinct logo mark just for this event.

Our solution was a logo that combined the ideas of “food” and “thought”, using a dinner plate and thought bubbles in one image. REAP and the Be Local brand colours and typefaces are consistent, and it feels like one family without sacrificing clarity of communication about the event.