Inn From the Cold
For more than 20 years, Inn From the Cold has been supporting homeless families in Calgary communities. At the start of 2016, we embarked on a rebrand project to reintroduce IFTC in a way that better reflected the services it had been offering: providing Shelter, Sanctuary and Healing to the city’s most vulnerable.
Our approach involved expanding the colour palette and introducing new, simplified iconography, which was applied across all mediums, both in print and online. This updated visual identity aimed to showcase the families it helps while feeling bright and optimistic.
Real-life photography and rich colours helped bring IFTC’s supporters closer to the cause, and the new website made it easier for them to donate and volunteer.
We also provided further graphic design support for its largest fundraising campaigns, including its most recent, the “Warm Hearts” winter campaign.
As we enter 2017 we’re excited to be helping Inn from the Cold celebrate its 20th anniversary, and are currently working to create something special to mark the occasion.
