Montgomery Community Association

Spring has officially sprung here in Calgary. The telltale signs are popping up everywhere: new buds, bumble bees, and blossoms. Brighter and more vibrant colours crop up in our clothing, produce, and even in our brands. Yes, brands – this is a design blog after all.

And what a great segue-way into the brand we developed for the Montgomery Community Association, which features colour palettes apropos to the seasons, exhibiting the Association’s commitment to year-round projects, and symbolizing the community’s exciting growth.

The logo comprises the acronym ‘MCA’ which is formed by showcasing the community’s distinctive features such as the river, trees, hills, houses, parks, and roads. It’s a representation of how the community came together to form the organization; lively and varied, the brand itself is a mosaic, just like the community it depicts.