Quality Forum 2016

The 2016 Quality Forum brand was created to illustrate this year’s theme; “Growing Ideas for Action”. The Forum features sessions, presentations and interactive workshops that cover topics related to improving quality across the continuum of care.

Our concept sprouted from (yes, pun intended) a logo that could represent an “idea taking hold”. A seedling interacts with lettering, coming up through an “O” and completing a “Q” to begin this idea. But it’s not just about the start of an idea, it’s about the entire life of one, as well as the process of working collaboratively to develop it. So, imagery used throughout this brand reminds us of the all the stages of a tree’s life: sprout, branch, tree.

We think that this organic imagery contrasts nicely with vertical colour blocking used to call attention to key information throughout the pieces we produced.

This brand extends across a multitude of materials – from website to posters and large publications.