Theatre 1308 makes use of a church as an accessible, affordable, and fully-equipped performance venue and art gallery. GOOD Company was tasked with developing a visual identity under which this space would be marketed, wishing to increase its appeal and discoverability.
Because the physical neighbourhood in which Theatre 1308 sits has been undergoing new development and gentrification, the historic church stands out. So, we wanted to include a reference to the physical building in our logo design. The rainbow of colours helped us convey other messages too: creativity, inclusivity (this church welcomes and embraces the LGBTQ2S+ community) and the stained glass windows of the church.
One of Theatre 1308’s initiatives is the Bright Side Festival, which aims to bring forward ideas of hope and optimism. The identity and event marketing materials we subsequently developed – reflect this optimism.