Unison

Visual identity

Unison supports older adults to live well in their community. Previously known as “Kerby Centre”, (the name of the building in which many of its offerings were originally found), Unison realized it had become something greater than just this physical location.

The word “unison” reflects why this organization is achieving such exponential growth: it’s through the work of volunteers, employees, partners and more that the organization has recently made many great accomplishments and now has potential on a larger scale.

As there was some resistance to change due to the organization having become established in the community over decades; our goal was to create a logo that had one foot planted in the past with the other stepping boldly into the future—a timeless foundation upon which to extend out the still-evolving Unison.

The Unison word mark is a bespoke combination of two typefaces along with hand-drawn and altered elements. The ‘U’ symbol is turned into a vessel for converging shapes which represent a diversity of locations, services and people – joining together in unison. The colour palette merges bright colours with warm and muted backgrounds; progressive and optimistic while grounded and sincere.

The combination of these elements results in a logo that has one foot planted in the past with the other stepping boldly into the future, and will serve as a timeless foundation upon which to extend out a compelling and evolving Unison.

Wordmark & Name combinations

Icon

Type

POPPINS

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Colour

August 14, 2022 | Unison at Kerby

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For nearly 50 years, Kerby Centre has been a place where seniors made friends, built community, learned, exercised, and sought resources. A place where “whole health” is the foundation of service and where aging is honoured.

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