This information technology company helps other businesses close deals faster and with better outcomes, thanks to its contract software.  We created an identity for them that’s based on xMentium’s underlying approach, represented by the expression of people and processes coming together and aligning in an efficient and logical way.

When developing the identity’s extension, we thought about how the company’s products take something that can be rather messy and cleans it up, so we ensured the visual identity was also clean and elegant. This gave us a visual vocabulary upon which we developed iconography that could clearly communicate complex concepts.