GOOD Company has been working with Clean Energy Canada on an ongoing basis since 2016. During this time, we’ve produced a range of materials—from public facing reports to policy documents; social media postcards, a new website, and branding for partner initiatives.
To tell the story of the global shift to clean and low-carbon energy, we created these “Tracking the Energy Revolution” reports to interpret information given to us in an accessible, compelling way—making this predominantly a visual experience for the reader. We created simple icons while building on existing brand colours and fonts. The graphics had a long life and our client was able to use the materials in a variety of digital scenarios (social shareables pictured) for months after their production.