Beltline Neighbourhoods Association

Visual identity + collateral

Calgary’s Beltline Neighbourhoods Association is a grassroots organization for what could arguably be described as one of the city’s hippest historic collection of neighbourhoods known as “The Beltline.” This association was created to facilitate engagement in neighbourhood services, projects, and activities.

 

When we were asked to brand this, we decided it needed to honour the Beltline’s past while looking to the future. You see, the Beltline was the name of this region’s former streetcar, so we stylized the letter “B” in the logo to represent the streetcar tracks while giving the logo a contemporary — maybe even timeless aesthetic– that will serve this association well for many years to come.

 

The Beltline brand has facilitated an increased community spirit and the number of community-based projects. Activities in the neighbourhood have skyrocketed, and include such initiatives as the Beltline Bonspiel, BUMP (Beltline Urban Murals Project), and HighPark, all for which we created brands and marketing collateral.

Beltline Neighbourhoods Association designed by GOOD Company, Calgary, Canada
Beltline Neighbourhoods Association designed by GOOD Company, Calgary, Canada
Beltline Neighbourhoods Association designed by GOOD Company, Calgary, Canada
Beltline Neighbourhoods Association designed by GOOD Company, Calgary, Canada

We're GOOD.

Together? We’re great. Let’s go.

We’re GOOD.

Together? We’re great. Let’s go.