The Beltline Urban Murals Project (BUMP) is a community-driven project bringing the centre of Calgary to life via an expansive open-air urban art gallery. Each year, mural artists from across Canada and internationally are selected for the BUMP Festival’s annual exhibition of new mural and graffiti works.
In addition to creating the visual identity for BUMP, we were asked to create print and digital marketing materials to promote the event. They included social media assets and advertisements, a website, posters, t-shirts, banners, and more.