Calgary Arts Development is the city’s designated arts development authority, which supports and strengthens the arts to benefit all Calgarians. Their programs support hundreds of arts organizations, individual artists, artist collectives, and ad hoc groups in Calgary. 

Needing to better communicate their mission, GOOD Company created a visual identity that spoke to Calgary Arts Development’s vision for “a creative, connected Calgary through the arts”, as well as “expanding the circle” of support they provide to the arts community.

CAD’s initials are created out of circle shapes that express and symbolize both of these aspirations. The result is a fresh, accessible, and relevant design. 

The text portion of the logo needed to visually connect with the City of Calgary brand since CAD is the City’s designated arts development authority, so the colours and typeface were matched. This logo is as effective online as it is in print and is flexible enough to work well on a variety of formats – large and small.