Press Forward’s mission is to support strong, independent and community-focused Canadian journalism. They do this by elevating and advocating for independent media organizations and working to strengthen innovation, inclusivity, and diversity in media across the country.

The identity we created needed to go beyond the traditional or “establishment.” Forward-leaning angles positioned to interact with typography and blocks of colour evoke a fresh, transformative feeling.

When it came to applying the visual identity to their website, we balanced the bold aspects of the identity with an easy, intuitive experience for users.