Partners Development Group is a home builder focused on thoughtful, community-centred and environmentally responsible development. Previous to our involvement, Partners had an outdated brand that did not reflect its essence, nor work well in the digital space. They also needed a system for applying sub-branding to individual developments, which was lacking at the time.

Along with Claudia Aguirre of Kind Atom, we worked with Partners on a complete rebrand.

The full process included a brand audit, discovery, competitive analysis, the development of a new visual identity, and finally marketing materials. These materials included a brand story document, brand guidelines, stationery,  sell sheets, and signage.