Partners Development Group

Visual identity + collateral

Partners Development Group is a home builder focused on thoughtful, community-centred and environmentally responsible development. Previous to our involvement, Partners had an outdated brand that did not reflect its essence, nor work well in the digital space. They also needed a system for applying sub-branding to individual developments, which was lacking at the time.

Along with Claudia Aguirre of Lemonade Strategy + Branding, we worked with Partners on a complete rebrand.

The full process included a brand audit, discovery, competitive analysis, the development of a new visual identity, and finally marketing materials. These materials included a brand story document, brand guidelines, stationery,  sell sheets, and signage.

Additionally we created a visual and typographic system that would clearly connect future developments with the overarching Partnerts brand.

We're GOOD.

Together? We’re great. Let’s go.

We’re GOOD.

Together? We’re great.
Let’s go.