Primary came to us for a visual identity that would be applied to their packaging for body and skin health products.

The name “Primary” encapsulates the ingredients used, which are pure – or primary – in form. As such, we took a clean approach to the design with lots of white punctuated by bight colour. The droplet symbolizes the vibrancy of completely nourished and hydrated skin and hair.

We look forward to the official launch of Primary.