Primary creates products for body and skin health. They came to us for a visual identity that would be applied to their packaging.
The name “Primary” stems from the ingredients used in the products: they are pure – or primary – in form. As such, we took a clean approach to the design with lots of white punctuated by bight colour. The droplet symbolizes the vibrancy of completely nourished and hydrated skin and hair.
We look forward to the official launch of Primary.