The practice of reiki—where a universal energy is said to be transferred outward through the palms of the practitioner to the patient in order to encourage healing—was brought to life in this brand and on the website we subsequently built for our client, Reiki Love. 

It was important that the identity embodied a sense of calm, so it utilizes a soft, neutral palette and a flowing wordmark. The letterforms in the wordmark were crafted to express an outward flow of energy (the practice of Reiki).

The brand extended to meet our client’s vision of “an inspirational , soothing feeling you get when you’ve walked into the right place after a rough patch – you are about to be taken care of.”