The Confluence logo.

The Confluence

Branding + Marketing Materials

The Confluence Historic Site and Parkland (previously known as Fort Calgary), is a tourist destination and community gathering place located at the confluence of the Bow and Elbow rivers in Calgary (Mohkinstis). Its rebrand reflects a commitment to inclusivity, reconciliation, and community engagement.

 

We partnered with Stormy Lake Consulting who engaged with Calgarians, Indigenous Peoples, and the North-West Mounted Police to gather knowledge and perspective. The resulting strategy formed the foundation on which we developed subsequent materials, including copywriting (brand story, mission, vision, tagline), visual identity, and a broad swath of branded collateral—from environmental graphics to launch event marketing—and templates for future exhibits.

 

The new visual identity reflects the sacred significance of the site. Depicting the topographic view of where the rivers converge, the logo also reminds us of flowing waters, natural elements of the land, and a fingerprint—symbolizing the people who shaped this place over time, and who will converge here in the future.


Finally, we strategized a visual identity system that allows for anchor projects to have their own wordmark while visually sitting within the main brand.

Image of The Confluence Tagline saying Where Stories Come Together.
Sign in front of Marking art work, at The Confluence Historic Site and Parkland.
The Confluence Historic Site and Parkland.

We're GOOD.

Together? We’re great. Let’s go.

We’re GOOD.

Together? We’re great.
Let’s go.