Catalyst is a magazine released annually by Alberta University of the Arts (formerly known as the Alberta College of Art + Design). The piece celebrates the school’s success in art, craft and design and tells the stories of its students, faculty, and alumni.
Previously, a fragmented and busy aesthetic had overpowered the content of this publication, so we decided on a focused, understated layout and design. It allows the art and alumni being featured to take the spotlight. Honest, candid photography complements this aesthetic nicely. We especially like the centre spread fold-out with insightful facts and figures about the school, as well as the oversized format.